Bringing Monterrey to Miami — A Full-Scope Campaign for Taco Arantados

When Taco Arantados, a bold taco concept born in the heart of Monterrey, Mexico, set up shop in Miami, they approached us to help them translate their heritage into a visual identity that would feel both authentic and fresh in a new city.
 
Our campaign blended animation, photography, and a four-part video series to tell a story of cultural crossover — not just tacos, but tradition, noise, soul, and spice.
 
The animations brought the menu and brand personality to life with sketch-to-photo transitions, Mexican street sounds, and playful motion. Photography captured the raw textures of the food, the heat of the grill, and the vibrance of the Wynwood neighborhood. And through the video series, we followed characters from the streets of Miami to the tables of Taco Arantados — each short film focusing on a different theme: origin, process, people, and flavor.

Whether it was the sizzle of carne asada, the murals that echo Monterrey’s color, or the late-night energy of a taquería reimagined, every element of this campaign was crafted to say one thing: this is Mexico, loud and proud, now serving Miami.